Following a reveal of all-new website features, Go RVing.com announced an improved industry portal for users to find options for consumer leads and marketing material connected to the campaign.
In developing the new site, the Go RVing team and RVDA members took a hard look at the existing “industry only” section to determine what type of information would be of most value. The result is a completely revamped industry portal with a more intuitive and streamlined user experience, RVIA stated.
The Go RVing Industry Only portal is accessible to manufacturers, dealers, campground operators, state associations, show promoters and their agencies. Industry personnel now have a dashboard that allows them easier access to the leads database, saved searches and links to new marketing materials. Users also can expect to find new B-roll footage and taggable TV spots that align with Go RVing’s Go on a Real Vacation campaign, along with industry research reports and an improved image library.
“New marketing materials and images continue to be added as a result of recent media partnerships and will be available within the next few weeks,” RVIA stated.
The new image library will allow users to preview the images before downloading for better functionality, and can filter the photos by RV type, location and lifestyle shots.
A new Google Analytics dashboard also has been added to provide high-level information about user behavior on the site. Industry personnel can see popular pages, top results of the find my RV quiz and details about search terms effecting traffic on an interactive dashboard.
“The new GoRVing.com website enables the implementation of a far more robust data strategy that works in tandem with the Go RVing campaigns, partnerships and media plans,” RVIA stated. “The website will increase engagement, build top of mind awareness, increase content consumption, provide the team with data-driven consumer insights and most importantly, drive consumers to dealerships.”
Access to the Go RVing Industry Only portal is available to members of RVDA, the National Association of RV Parks and Campgrounds (ARVC) and the RVIA.
“In conjunction with the industry portal, the entire new GoRVing.com website gives us the ability to analyze the impact of our advertising campaigns, partnerships, and content performance in real time in a way we have not been able to do in the past, allowing us to quickly adjust and modify our advertising and marketing strategies as needed,” RVIA stated. “The new platform will become an increasingly powerful tool for the continued promotion and brand building of the Go RVing program.”
