The second half of 2020 has seen soaring impressions from campaigns initiated by Go RVing, the organization announced.
From Aug. 24 through the end of October, the “Go on a Real Vacation” campaign recorded more than 1 billion impressions across all media platforms.
Leading the way was national TV, with high-profile spots during Monday Night Football, NCAA Football and the MLB Playoffs. These accounted for nearly 350 million views, while radio brought more than 286 million impressions.
Go RVing said the campaign had been particularly effective with high value audiences who are drawn to the idea of a real vacation. Go RVing identified its high value audience as outdoor enthusiasts with at least one child in the household.
“These outdoor enthusiasts are the perfect audience as their fly, cruise, hotel vacation plans have either been canceled or put on hold,” GoRVing stated. “For Go RVing, the click through rate of these high value audiences has risen 80 percent from the start of the campaign.”
The top traffic-drivers to the Go RVing website are video platforms such as YouTube. Those platforms provide nearly 40 percent of traffic, thanks to short, pre-roll “Go on a Real Vacation” advertising spots which run before a YouTube video.
