Go RVing Canada is offering no-cost marketing training for RVDA of Canada members as part of its Dealer Tie-In Program to help dealers diversify business strategies on a budget.
Go RVing Canada’s marketing communications manager, Julia Bouterakos, said two marketing topics soon will be available:
- Managing Online Presence: Providing insights specific to branding consistency on social channels and conveying a clear visual message to consumers to drive traffic and engagement.
- Media and Influencer Communications: Sharing ways to find great influencer partners (things to consider when choosing them, how to reach out to them), as well as best practices around communicating and compensating influencers, and conveying your brand expectations to them.
The modules will be available for viewing June 1.
The 2022 Go RVing Dealer Tie-In Program is available for RV dealers, state dealer associations and their affiliated ad agencies to access professional advertising and promotional campaign resources and materials including RV lifestyle images, promotional videos and the “Live Your Wildhood” national ad campaign. Click here for more information.
