Go RVing released details of the group’s rebranding, including a new logo and 60-second commercial.
“Twenty-five years ago, the first Go RVing ads started appearing in print and on billboards, introducing consumers to the concept of a lifestyle,” RVIA stated. “It was a unifier of messaging from our industry and more importantly, a call to action for consumers and prospective buyers. Our name was and still is our mission.”
RVIA stated Go RVing’s target market has changed over the years, so the group’s visual branding has been redefined. RVIA stated the change creates a timeless relevancy while embracing the energy and vibrancy that Go RVing represents.
“By creating an identity that can stand among other iconic, culturally desirable outdoor giants, RVing becomes associated with lifestyle brands that consumers want to identify with and be connected to – yet, emphasizing that the RV adventure is unique for each person,” RVIA stated.
Go RVing’s new logo embraces the open road and connects it to the Go RVing name and mission, RVIA stated. The icon represents heading toward the horizon and adventure. The logo is clean, sleek, and modern.
For rebranding details, including the new 60-second commercial, click here.
