Go RVing Path to Purchase webinar resources are now available on the RVDA website.
Tim Reimer and Angie Pitts of the global market research firm Ipsos conducted a Path to Purchase study for Go RVing, RVDA said.
The study reviews the purchase journey for both first-time and repeat RV buyers.
The posted slide deck and video cover areas of the buyers’ journeys that have the most impact on the RV buying experience, emphasize the moments that matter along path to purchase and detail where dealers play a fundamental role in the customer’s decision to buy, or not to buy, an RV, RVDA said.
Click here to view the resources on the RVDA website.
