Go RVing is meeting consumers at numerous events. Experiential events are a core part of Go RVing’s strategy to expose diverse audiences to RVing and an active outdoor lifestyle in an unexpected setting.
The events provide consumers with real-world opportunities to directly engage with RVs. By seeing the vehicles up close, Go RVing said consumers share their experience with friends while becoming more likely to make a purchase.
The Go RVing coalition will meet consumers at 12 events in 2024. Last year, Go RVing attended 13 experiential events, providing consumers with 94,574 RV tours. The total equates to over 7,200 tours provided at each event.
The 2024 events include various festivals and state fairs. The 2024 schedule includes:
- Guardians of Freedom in Wichita Falls, Texas, April 27-28.
- Lovin’ Life Music Fest in Charlotte, North Carolina, May 3-5.
- Cinco De Mayo Omaha in Omaha, Nebraska, May 10-12.
- Fiesta Hermosa at Hermosa Beach in Los Angeles May 25-27.
- 2024 Carolina Country Music Fest in Myrtle Beach, South Carolina, June 6-9.
- National Cherry Festival in Traverse City, Michigan, June 29-July 2.
- American Century Celebrity Golf Championship in Lake Tahoe, Nevada, July 11-14.
- Yarmouth Clam Festival Yarmouth, Maine, July 19-21.
- Minnesota State Fair in Saint Paul, Minnesota, Aug. 22-25.
- SantaCaliGon Days Festival in Independence, Missouri, Aug. 30-Sept. 2.
- Salmon Days Festival in Issaquah, Washington, Oct. 5-6.
- Roanoke GO Outside Fest in Roanoke, Virginia, Oct. 18-20.
For information on providing RVs for events, organizations can contact Dana DelVecchio at [email protected].
