Go RVing is back on the road beginning in April. The group released experiential events through October in 15 states.
RVIA stated experiential events are a core part of Go RVing’s strategy to expose diverse audiences to RVing and an active outdoor lifestyle in an unexpected setting. The events provide consumers with real-world opportunities to directly engage with RVs, RVIA stated, leading them to share their experience with friends, while also becoming more likely to make a purchase.
Go RVing’s 2022 calendar includes events at fairs, festivals, music and sporting events across the country between April and October.
The events are possible through partnerships with manufacturers and dealers who provide RVs for the experiential events, RVIA stated. RV manufacturers or dealerships interested in providing RVs can email Dana DelVecchio at [email protected].
