Go RVing’s October 2023 Trends report examined the LGBTQ+ community’s increasing outdoor industry presence. The report discussed inclusivity and a shift to community-centric product development.
Go RVing said LGBTQ+ U.S. consumers’ spending power is estimated at $1.1 billion. As a community, the report said LGBTQ+ consumers increased TikTok travel posts 55% in the past year.
“As more LGBTQ+ people seek community in the outdoors, it is important to proactively remove barriers to the world of RVing,” Go RVing said. “This includes demonstrating genuine empathy for this underrepresented demographic and continuing efforts to make RVing safe and inclusive at all levels.”
Go RVing has partnered with companies such as Q Digital, an LGBTQ+-owned media network, to promote equal access to RV consumers through diverse communication channels and representation.
Go RVing also highlighted the shift to community-centric product development. Go RVing defined this as co-creating products with consumers “so everyone gets what they want.” Go RVing cited Coca-Cola, the Bubble skincare brand and The Sims video game as product examples changed by consumers’ insight.
