Go RVing recently finished an overview of motorhome owner demographics from the RV Owner Demographic Profile and is shifting its focus to look at towable RV owners.
The most popular towable RVs are conventional travel trailers, owned by 38% of all RV owners. Typically used during the summer and fall months, travel trailers are especially popular among young families (16%), millennials and Gen- Z (17%), and first-time owners (29%) due to the entry-level price point and accessibility of the smaller vehicle. Go RVing found 87% of travel trailer owners hit the road with their spouse, while 27% travel with children under 18 and 26% with a pet. Very few prefer to travel alone (3%), the organization’s study found.
When searching for accommodations, state parks are the most popular option (63%) for travel trailer owners, followed by private campgrounds (53%) and national park campgrounds (35%). When it comes to engaging in other outdoor recreation pursuits, 30% bring a bicycle and 13% bring a kayak. Half of such travelers do not bring any additional outdoor recreation-related activities with them, according to the survey’s data.
Further travel trailer owner statistics obtained through Go RVing’s survey include:
- 4% are between the ages of 18-54
- 66% are over 55
- 59% are female
- 40% are male
- 30% of travel trailer owners are employed full-time
- 43% are retired
- 54% earn an average annual income of over $65,000.
- 77% live with no children in the home.
RVIA members can view the full Go RVing report here.
