The Go RVing public relations team executed on a comprehensive media plan that delivered hundreds of placements across a wide array of media outlets and platforms to drive key RV industry messages about the benefits of RV ownership and usage, and the health of the RV industry.
The Go RVing earned media campaign touched all the points where consumers get information—mainstream print, television and radio, online outlets and social influencers, and national, regional and local outlets.
The results: An estimated 463 million impressions with an approximate value of $5.5 million.
Highlights for the year included RV stories and messaging in high-value outlets, including:
• The Wall Street Journal
• CNBC
• Forbes.com
• Chicago Tribune
• Bloomberg TV and Radio
• Reuters
• Popular Mechanics
• FOX News
• FOX Business
• Yahoo News
• Tampa Bay Times
• Curbed.com
• Minneapolis Star Tribune
• HipHomeSchoolMoms.com
• LaCooquette
• GearJunkie.com
• Washington Post
• Trendy Latina, and more.
Earned media focuses on persuading news media to secure coverage of the RV industry. The Go RVing team then works with the media to provide information and messaging. This strategy adds value via independent third-party endorsements provided by media outlets and personalities. The enthusiasm and excitement for RVs and the RV lifestyle in the stories helps deliver the core industry messages that RVs are a fun and popular way to spend time with loved ones.
The GO RVing PR team is updating its plan for 2020 and anticipates another exciting year of generating positive news coverage for the RV industry.
If you have questions or would like to be contacted regarding providing vehicles for media opportunities, please contact Kevin Broom, director of media relations, at [email protected].
