Go RVing has been in operation for over two decades as a self-described marketing and consumer awareness thought-leader. The program has introduced millions of Americans to RV travel.
One way the Go RVing team has accomplished this is through developing the First-Timer’s RV Tool Kit.
Launched in 2020, the kit includes first-timer resources for the surge of new RV owners rapidly joining the RV community. First-time RV owners were looking for resources on how to properly use and maintain their new RVs. The first batch of resources covered the basics: towing, driving a motorhome, RVing with kids and pets, what to look for when buying an RV, and some other basic tips.
In 2021, Go RVing grew its new-to-RVing content by 300%, quadrupling its in-depth how-to information for new buyers. This content draws on the expertise of trusted social media influencers, media partners and the RV Technical Institute to provide informational videos that new RVers are seeking.
The resources have expanded to include guides to water and sewer hook-up, electrical systems, propane, regular RV maintenance, campground set-up, essential tools and gear, and so much more. Intuitively designed to get consumers they need in the easiest way possible, the video hub currently contains more than 80 videos and has been optimized for better SEO, search, and easier navigation for consumers.
Check out the First-Timer’s RV Tool Kit here.
