Karen Redfern is now the chief marketing officer/senior vice president of Go RVing. Redfern has been with Go RVing since the inception, and over the past several years she has taken on a direct leadership role of all facets of the Go RVing program, resulting in continued growth and unmatched success for the overall campaign.
RVIA Executive Vice President James Ashurst said Redfern made the program a digital and social powerhouse.
“She has built an outstanding team of talented marketers who have developed and executed award-winning promotions across all forms of media and platforms,” Ashurst said, “delivering daily on Go RVing’s primary mission to engage and attract new consumers to RVing.”
Redfern said her 30-year career in the RV industry has been “amazing,” especially being part of taking Go RVing from an idea to a leading marketing program.
“It is a privilege to work with such a creative, dedicated, and talented team in an industry I admire,” Redfern said, “and have watched evolve in so many impressive ways. In this expanded role I look forward to working more closely with our members to achieve our common goals, nurturing the talents and confidence of my team as they continue to grow and together, we continue to reach emerging populations of consumers who are inspired to become RV owners. Strategically, our campaigns and programs, while ever-changing, are always rooted in planting the seeds to future-proof the industry.”
In her role as chief marketing officer, Redfern leads a team of marketing and communications professionals responsible for the industry’s brand marketing campaign.
