Good Sam Enterprises, an indirect subsidiary of Camping World Holdings, has filed a lawsuit against RV Advisor and the company’s CEO, Gigi Stetler, citing trademark infringement, false advertising, unfair competition and deceptive trade practices.
Good Sam alleges the company and Stetler recently began infringing on the company’s goodwill and trademarks by marketing RV Advisor products and services under the Good Samaritan Club brand. Good Sam also alleges numerous false or misleading statements about its products and services.
“We believe this misinformation campaign, fueled by RV Advisor and Gigi Stetler, misleads our customers and the public by using our trademarks and making false, misleading and deceptive statements about our products and services,” Camping World Holdings Chief Operating Officer Tamara Ward said. “We will not allow RV Advisor or Stetler to add legitimacy to the products and services they purport to offer and deceive and mislead the RV community by trading on the goodwill and trademarks established by Good Sam over the past 55 years.
“We will proactively and aggressively pursue our rights against any company that uses deceptive trade practices and attempts to trade on our name to provide legitimacy to their business,” Ward said. “We have been cultivating our trademarks and concepts for over 55 years and will not tolerate any type of unlawful business activity to infringe on our rights.”
Stetler said RV Advisor created its social media platform, the Good Samaritan Club, with the aim to start a “chain reaction of good deeds.”
“Since the start of the pandemic, people need help and support more than ever, and the RV community has answered that calling,” Stetler said. “Marcus Lemonis cannot trademark the long history of good Samaritans and the will of the RV community to do good for others. Marcus Lemonis’ time would be better utilized actually servicing the needs of the thousands of Camping World customers who have been sold subpar products and services, handling the barrage of lawsuits from former customers, business partners and employees and actually helping the struggling businesses featured on “The Profit” – many of whom accuse the CNBC star of unethical business practices, predatory behavior and intimidation tactics.”
