Upon the 10th anniversary of Gulf Stream Coach’s Vintage Cruiser travel trailer, the manufacturer pursued a new goal by stepping into a design partnership with Laura Ashley.
According to Gulf Stream Project Manager Saylor Shea, the company partnered with the designer to appeal to the growing demographic of single female RVers.
The manufacturer has fine-tuned the towable to appeal to an even broader segment. The exterior displays Laura Ashley’s signature plaid design. Interior textiles are splashed with Wisteria floral print in Newport Blue and Hyland Check print in Seaspray.
The company unveiled the 10th anniversary model during Elkhart Extravaganza in Elkhart, Indiana. The reveal marked Laura Ashley’s first RV market appearance.
Gulf Stream President and CEO Phil Sarvari said, “The reception exceeded our expectations. Dealers have shown tremendous interest in the Laura Ashley-inspired Vintage Cruiser, recognizing its unique appeal in the market.”
The manufacturer reported a surge in dealer inquiries and pre-orders for the model. The RV is on track for its official market release Dec. 1.
