Gulf Stream Coach’s marketing was enriched with its recent appointment. Jason Overholt is joining the manufacturer as director of marketing.
Gulf Stream Coach President Phil Sarvari said, “With Jason on board, we are looking forward to amplifying our message and reaching a broader audience of RV enthusiasts who share our passion for adventure and quality craftsmanship.”
Overholt has over 15 years of experience in content strategy, digital marketing and storytelling. He has worked in the automotive accessory industry, the RV industry and print and TV news companies. Overholt was a journalism professor at Indiana University of South Bend for more than a decade.
Overholt said, “There is an incredible story to tell here, and I am excited to help more people discover what makes Gulf Stream Coach special.”