Kampgrounds of America (KOA) is getting into the apparel business.
KOA will partner with Holo Footwear to create a limited-edition line of camp shoes. The shoes will be a twist on Holo’s Maverick and Credimus shoes.
The shoes exclusively will be available online at koa.com and holofootwearinc.com in July. They will be sold at Nordstrom stores nationwide beginning in August.
“Encouraging outdoor exploration has been a key tenet of our organization over our 60+ year history,” said Diane Eichler, KOA senior vice president of marketing. “Our partnership with Holo is yet another opportunity to encourage even more people to connect with the outdoors and each other while also supporting sustainable products and habits.”
The shoe collaboration marks the beginning of a long-term partnership between the brands. The companies said the partnership will continue to develop over that time.
“There is so much synergy between the Holo and KOA brands,” said Yuri Vega, Holo Footwear co-founder and president. “Our focus is on democratizing sustainability and ensuring the accessibility of the outdoors to everyone aligns well with KOA’s mission of encouraging people to connect with the outdoors and each other.”
