Jayco rolled out a new marketing tool suite to its dealer body. The programs initially were announced at Jayco’s Dealer Homecoming in Las Vegas in August.
Jayco will be the first brand to launch the resources, which will be fully available in the coming months to Entegra Coach, Highland Ridge RV and Starcraft RV dealers.
Trey Miller, Jayco’s vice president of marketing, said: “By launching these additional tools, we feel that we now have the most comprehensive toolbox of dealer marketing resources of any manufacturer in the industry. Arming our dealers with all the means necessary to market and sell units, truly provides a leg up on the competition.”
The new tools include:
- Print On-Demand Program. Dealers can order banners, posters, clings and more via the existing Marketing Hub and have them printed and shipped directly.
- Personalized Print Materials. Dealers can add their logo and contact information to brochures, flyers and posters. The materials are printed and sent directly to their location—no more hand-labeling hundreds of brochures before a show.
- Show and Dealership Merchandising Program. The program includes an extensive number of tools, including kiosks, video walls, signage, interactive programs and more. The program can be rolled out at a show, on the dealer’s sales lot or in a showroom.
“We continue to market value and the differences we offer with our construction practices, innovation, features, support and warranty,” Miller said. “Promoting those values coupled with some of the most respected brand names in the industry makes for an incomparable game plan.”
In addition to the new tools, the original resources in the Elevate Dealer Marketing Services toolbox, which were unveiled at the 2022 Jayco Homecoming, can be found at www.jayco.com/marketing-resources or through the Jayco Dealer Sales App.
