Jayco executives were excited to hold the company’s first in-person Masters Dealer training in Middlebury, Indiana, since 2019.
Nearly 500 RV dealer partners from across North America joined 86 Jayco personnel for the annual event. Jayco has hosted dealer training for over 40 years, with the last 20 years in the current Masters format, the company said.
“Masters Training is an annual highlight on the Jayco event calendar, and this year was special, since we had not been able to host a live, in-person Masters event on campus since 2019,” Towables General Manager Brad Whitehead said. “It was definitely exciting to be able to get back at it and we could tell that everyone in attendance felt the very same way.”
The training included line tours for both motorized and towable products where regional sales managers and product directors explained the distinct advantages to Jayco units and the construction differences.
“‘Live’ and ‘In-Person’ is critical because Masters is a high-impact, interactive training event and we do everything we can during the training days to put our front-line salespeople in the best position possible to win and succeed in the coming year,” Whitehead said. “We certainly feel like we accomplished that again this year.”
Masters is an acronym for Marketing and Skills Training for Excellence in RV Sales. According to Jayco, Masters’ purpose is to prepare Jayco dealers with education on Jayco’s products and resources. For those unable to physically attend, Jayco established an online learning management system.
“Masters is a great opportunity to connect with our dealer partners every year to ensure they are fully prepared for the spring show season and beyond,” Jayco President and CEO Ken Walters said. “While there are elements of product feature/benefit training throughout the program, the real focus is on the Jayco culture and the people behind it. These two weeks offer an in-person opportunity to experience the true Jayco difference.”
In 2021, over 2,500 dealerships completed the online Masters curriculum, which outpaced 2020’s attendance, Jayco said.
