Kampgrounds of America Inc.’s (KOA) Kim Wootteon has been promoted to vice president of commercial strategy. In the newly established role, Wootteon will lead local marketing, revenue management and franchise business development, areas critical to the ongoing, accelerated growth the company has been experiencing for the last decade.
Wootteon previously served as senior director of marketing and revenue management for the Owned and Operated Assets of KOA (OAK).
Wootteon’s new responsibilities encompass local strategy and initiatives across the organization. Wootteon and her team’s focus areas include evaluating market opportunities, analyzing local competitive landscapes and reviewing historical market data and revenue trends to optimize activities and growth.
“Kim has a disciplined approach that has brought impressive results to our owned portfolio,” said Darin Uselman, KOA chief operating officer. “She has helped build proven processes we are eager to implement and continue developing for the greater KOA brand. We are growing quickly, and Kim’s new holistic focus on commercial strategy will continue that growth.”
Prior to her work at KOA, Wootteon worked in revenue management and marketing with Blue Water Development Corp and The Grand Hotel and Spa.
“I am excited for the opportunity to bring the success we have achieved in OAK to our franchise partners,” Wootteon said. “By collaboratively sharing best practices and processes, we are setting up our company and local owners for success.”
