KOA and RTIC Outdoors are partnering to sponsor a racing team featuring the hottest young driver in the sport.
KOA’s signature yellow will adorn the No. 88 car driven by Connor Zilisch in the NASCAR Xfinity Series Kansas Lottery 300 this weekend. RTIC is the car’s primary sponsor.
Zilisch raced for the first time in the series in July after turning 18 years old and won his inaugural race, the first driver to do so in over three years.
KOA said the high-profile event—the first round of the Xfinity Series playoffs—is a prime opportunity to connect with a passionate audience that values quality, adventure and the great outdoors.
KOA Senior Vice President of Marketing Diane Eichler said, “Our mission is to connect people with the outdoors and each other. Partnering with RTIC allows us to offer our campers access to top-tier, durable gear that enhances their outdoor experiences. Whether tailgating at a NASCAR event or enjoying a peaceful weekend at one of our campgrounds, this partnership ensures our campers are equipped for memorable adventures.”
KOA campers will enjoy exclusive access to a curated selection of RTIC gear, from keeping things cool at the campground with premium Hard Coolers to enjoying a hot drink with insulated Tumblers.
KOA and RTIC are joining forces with RVshare, Camp Chef and Certified Piedmontese Beef for an exciting sweepstakes, Let’s Tailgate Together. One lucky winner will receive a premium prize package, perfectly suited for an unforgettable tailgating season.
RTIC Chief Revenue Officer Melanie Chase said, “RTIC is proud to partner with KOA to connect with outdoor enthusiasts and NASCAR fans. The Kansas Lottery 300 is a unique opportunity to showcase our two brands while connecting with a passionate audience that values quality and adventure.”
