Kampgrounds of America, Inc. (KOA) welcomed 376 campgrounds, totaling 801 attendees, at its convention at South Point Convention Center in Las Vegas for its annual convention.
The company announced a significant milestone during its opening session: a world-class Net Promoter Score (NPS) of 70. The score places KOA in the same esteemed category as renowned brands like Starbucks and Costco. Net Promoter Score is a key indicator of customer loyalty and satisfaction.
The convention’s opening session, titled “Bet on Yellow,” captured the company’s strategic vision and its commitment to innovation.
KOA President and CEO Toby O’Rourke said, “Bet on Yellow reflects not just our brand identity but also our investment in leadership quality and program excellence. Our goal is to ensure every KOA location shines as a beacon of outstanding service and innovation for years to come.”
KOA announced the winners of their campground awards during the convention. This year, 436 KOA campgrounds received award recognition.
Each year KOA gathers guest surveys from more than a quarter million KOA campers after their campground stays. The guest feedback, paired with the results of an annual inspection process, qualifies KOA campgrounds for the Founder’s Award and the President’s Award.
KOA also named the 2024 Campground of the Year. The Denver West/Central City KOA Holiday, owned and operated by Chuck and Leza Spencer, earned the award.
The campground has won the Founder’s and President’s Awards five times.
“The Spencer family’s success is not a coincidence,” O’Rourke said Toby O’Rourke, president and CEO of Kampgrounds of America, Inc. “Their focus on delivering the very best outdoor hospitality has allowed them to continually exceed guest expectations at not one campground, but two. It is an honor to recognize their dedication to their work and valued partnership with KOA.”
Other KOA convention highlights included:
- The launch of “Why We KOA,” an advertising campaign aimed at younger millennials and first-time campers, featuring a prominent billboard in Times Square.
- Expansion of strategic partnerships with brands such as Holo Shoes and Meadowlark Brewery, makers of Happy Camper Beer. A new fuel partnership with Pilot will extend offers to KOA Rewards campers.
- A significant increased investment in K2, KOA’s proprietary, state-of-the-art campground Property Management System (PMS).
- The unveiling of comprehensive digital transformation initiatives such as “KOA A.I.,” enhanced trip planning and dynamic site maps.
- The establishment of a commercial strategy team tasked with catering to the unique needs of each KOA franchise.
