Kampgrounds of America (KOA) and JR Motorsports (JRM) will team up as part of next year’s NASCAR Xfinity Series season.
KOA will be a primary partner for a race with Connor Zilisch and the No. 88 Chevrolet in addition to a full-season associate partner with Zilisch. KOA will also sponsor Wyatt Miller’s Micro Sprint.
Diane Eichler, KOA senior vice president of marketing, said, “Partnering with JR Motorsports builds our brand visibility among this dedicated group of campers while inspiring race fans to connect with the outdoors—and each other—through camping.”
Eichler cited MRI Simmons research revealing that NASCAR fans are more than 40% more likely to own an RV compared with other consumers.
JRM CEO Kelley Earnhardt Miller said, “As a longtime KOA Rewards camper, I am thrilled for the continuation of our partnership into 2025. We are looking forward to a great season with KOA, for both Wyatt and the No. 88 with Connor, as we continue to work to expand this relationship.”
Zilisch is scheduled to take the green flag at Iowa Speedway on Aug. 2.
