Kampgrounds of America, Inc. (KOA) released a multi-reservation shopping cart on its website to help guests book multiple stays during one transaction.
The new function enables guests to complete multiple reservations at one campground or across multiple campgrounds in one transaction.
Whitney Scott, KOA chief marketing officer, said the goal was to make booking easy for guests.
“With this enhanced functionality,” Scott said, “campers can plan and reserve a week-long road trip or even an entire summer of camping in one seamless transaction. We want to make planning seamless so campers can focus on what they really love — camping.”
Most campers this year (22%) are reserving three to five months before they plan to travel, according to KOA’s latest research.
“It is a timely release, as our advanced reservations are already up 51% over the prior year,” Scott said. “With increased demand for sites, we know the functionality is necessary for the camper looking to get out and explore the great outdoors.”
Since going live on the KOA website, over 6,500 reservations have been made using the multi-reservation shopping cart. Beta users averaged booking three sites per transaction.
