Lazydays will add two new members to its board of directors at the end of September, concurrent with the resignation of a five-year board executive.
Erika Serow, who joined the Lazydays board in March 2018, is resigning for personal reasons, effective Sept. 30.
Suzanne Tager and Susan Scarola will join the board, also effective Sept. 30.
Lazydays Board Chairman Chris Shackelton said: “We are deeply grateful for Erika’s many contributions to the board over the past five years. As an original board member when Lazydays went public, Erika has had a significant impact on our trajectory. On behalf of the board and the entire company, I would to like thank Erika for her service.”
Tager is currently the chief of staff at Bain & Co., helping lead the firm’s global strategy and operations. She formerly served as executive vice president of Bain’s Retail and Consumer Products practices.
Lazydays said Tager has deep expertise on consumer trends, including digital and omnichannel strategy, as well as growth and branding.
Scarola has 30 years of automotive retail experience, including as chief financial officer, CEO and vice chairman of DCH Auto Group, culminating in 2015 after its sale to Lithia Motors. Before DCH was acquired, the company was among the 10 largest automotive groups in the United States.
“We are pleased to welcome Suzanne and Susan to Lazydays,” Shackelton said. “Their leadership experiences at Bain & Company and DCH Auto Group, respectively, are specifically relevant and valuable as we continue to build Lazydays into the country’s preeminent RV dealership network.”
Lazydays CEO John North said the new board members have track records of driving high-performance organizations.
North said, “They will be incredible assets to management and the board.”
