Visuals and digital experiences are shifting at Lazydays as the company begins a nationwide rebranding. The company’s logos, colors and fonts all will transform.
The dealer chain is additionally implementing a digital retail experience.
The transformations resulted from customer feedback.
Lazydays CEO John North said, “The most universal theme from our customers when conducting research for our rebranding was a feeling of adventure…We are the portal for our customers to experience that feeling, and our goal is to provide products and services to make adventure accessible for everyone.”
The rebranding honors Lazydays’ 50-year history and prepares the dealer chain for a digital future.
The dealer chain is launching its first phase of a reconstructed website. The Lazydays site will provide an itemized and detailed inventory pricing breakdown, including discounts, incentives, accurate taxes and documentation fees. Lazydays said the company will continue to upgrade its digital presence throughout 2024.
Lazydays Vice President of Marketing Jake Barron said as digital improvements are implemented, the company’s sales, finance, insurance and partnership teams are focused on “making the RV lifestyle more accessible and convenient while delivering a peerless experience for our customers.”
Lazydays changed its stock symbol from LAZY to GORV on Jan. 17.
To learn more about the rebranding and view Lazydays’ updated logo, color palette, brand foundations and design elements, click here.
