Beginning in September, Lightspeed’s 3,000-plus LightspeedEVO dealers will be able to use Rollick’s RollickScore to know the quality level of a buying prospect who has reached out to their dealership, as well as their timeline to purchase a vehicle.
RollickScore is calculated using proprietary data about the consumer’s pre- and post-lead shopping journey to quantify purchase intent.
LightspeedEVO will include a new column in the multi-lead view screen to show each prospect’s RollickScore. Represented by one to five flames, the Lead Score changes dynamically based on a proprietary algorithm.
The Lead Score is backed by RollickLens, a graphical view of all the activities undertaken by the consumer before and after lead submittal. In addition to the CRM activity, RollickLens includes the prospect’s engagement with Rollick’s Email Lead Nurture and/or Concierge Contact add-on programs.
“With the increase in customer demand and lead generation in the recreation industry, dealers find it difficult to prioritize which leads to follow up on,” said Kris Denos, CDK vice president and general manager recreation and heavy equipment. “A fully integrated RollickScore helps LightspeedEVO users prioritize follow-up, while RollickLens includes a user’s shopping activity to better inform dealer salespeople and speed up the buying process.”
Rollick’s integrated features will be offered to every dealer free of charge for 60 days.
“We are excited about the trust that Lightspeed has put into this partnership and sharing Rollick with thousands of LightspeedEVO dealers,” said Bernie Brenner, Rollick CEO. “We want every dealer to experience the impact of this targeted lead follow-up program.”
Dealers interested in learning more can visit https://www.lightspeeddms.com/rollick or contact their CDK sales representative.
