Lippert Components, Inc. completed its first consumer rally, the “Lippert Getaway,” last weekend in Pigeon Forge, Tennessee. The Getaway consisted of two days of learning, listening, and fellowship amongst more than 325 attendees. Lippert team members from multiple departments attended, including customer experience, customer service, the Technical Institute, marketing and executive leadership.
Lippert conducted learning tracks revolving around technical training and the RV lifestyle. Attendees learned technical troubleshooting on common RV issues, RV makeover tips and how to boondock off the grid in their RV. Lippert also invited several influencer and ambassador partners to give RV lifestyle seminars. Special guests included the Oils and Grace Tribe, Enjoy the Journey, Finding your Someday, Paws for Love, Wandering Weekends and the Restless Russels. Lippert also welcomed Outdoorsy representatives for a presentation about their company.
Jason Lippert, president and CEO of Lippert, was the keynote speaker.
“Our first Lippert Getaway rally exceeded all our expectations,” he said. “Last year, Lippert created our Customer Experience team with the sole focus on reaching out to RV users so that we can make everything about the RVing experience better. The Getaway gave us time and space to talk one-on-one with hundreds of campers within our influencer group, the Lippert Scouts, so we can better understand what products and services campers want to better the RV lifestyle.”
Most rally attendees were members of Lippert’s consumer-focus group, the “Lippert Scouts,” which was launched in June 2020 to bring 50-100 super-users together to provide product feedback and spread the word about all the great things that Lippert does for the RV community. Since its inception, Scouts have become a cornerstone in product feedback from packaging to function and installation.
“Our goal with the Getaway was to bring to life the feedback our Scouts have been sharing over the course of the last year and a half,” said Nicole Sult, director of Lippert’s Customer Experience department and the person who put on the Getaway. “We heard they wanted to meet each other, to meet us, and to learn more about their RVs. Lippert’s Technical Institute created special sessions with hands-on applications on how critical components on their rig function, proper maintenance, and how they are assembled. I am grateful for all the team members of the Getaway Committee that helped make an unforgettable experience for our attendees.”
In true rally fashion, Lippert said there was great food, great fellowship and nightly entertainment featuring comedian Brent Terhune and singers Cody Webb and Lewis Brice. Lippert invited several vendors to the rally to promote new and exciting products, including Thirty-One gifts, Gabe’s Pride, Board and Brush, Pet Time Pets, Kleen Tank, Venture Wipes, Wash Wax All and US Honor Flag.
