Margaritaville, a global lifestyle brand, will expand its upscale RV Resort products, citing the success found in its first two openings.
Camp Margaritaville opened in Pigeon Forge, Tennessee, and Lake Lanier, Georgia. The Pigeon Forge location opened earlier this year. The company said the site already attracted countless families, friends, and cross-country travelers who have sought the laid-back island-inspired vibe of Margaritaville and the warm hospitality of the southern Appalachian Mountains.
Margaritaville now will plan additional resorts, including a rebranding of the Cabana Club in Auburndale, Florida, to Camp Margaritaville RV Resort and Cabana Cabins.
“Camp Margaritaville is a natural extension of our continued lodging growth because, just like Margaritaville, camping is about the journey and the destination,” said Jim Wiseman, president of development at Margaritaville. “We are very excited about Camp Margaritaville and look forward to announcing several new locations in the near future.”
Depending on the location, Margaritaville said lodging offerings will include luxury RV sites, cabins, lodge accommodations, treehouses, and glamping sites. Each destination will feature in-demand amenities such as resort-style arrival and check-in features, large pads with outdoor furniture, electric and water hookups for all RV types, complimentary Wi-Fi, iconic F&B hot spots, pools and bathrooms, recreation activities, entertainment programming, dog parks, retail locations and more.
