Annie Wheeler-Rusch, an account and social media director from Wheeler Advertising, will lead a workshop on determining the proper balance of costs for digital and social media marketing in comparison to industry averages.
The session will be among those in the digital marketing track at the 2021 RV Dealers Convention/Expo. The convention/expo will take place Nov. 8-12, 2021, at Paris Las Vegas.
Wheeler-Rusch’s session is titled “Are You Paying Too Much for Digital and Social Media Marketing?: Compare Your Costs to Real-Time Industry Averages.” The presentation will take place from 9 to 10 a.m. Nov. 10.
The workshop will examine what Search, Facebook, YouTube, Display, OTT and more should be costing you. The learning objectives for this session include:
- What digital and social media marketing should cost.
- How to evaluate current marketing costs.
- Industry averages for budget allocation.
The RVDA Convention/Expo Committee is working to provide a variety of workshops and networking events that will aid dealers in building on an expanding market and interest in RVs and RV travel.
