The Pennsylvania RV and Camping Association (PRVCA) is hosting a webinar to discuss marketing in a new era of buyers at 10 a.m. EST Dec. 1.
The webinar is free to PRVCA members and $25 for non-members.
Alyssa Cox, Forest River divisional marketing director for its Rockwood, Flagstaff, Columbus, Puma and Palomino brands, is set to speak for an hour regarding the new era of buyers.
According to industry-wide trends, buyer’s demographics have shifted during the pandemic, PRVCA stated. Cox will discuss social media marketing’s importance and how dealers can sell, showcase product and use the platforms to expand marketing reach.
The course will discuss the importance and relevance of investing in a social media manager to promote individual brands.
Registration is open at prvca.org/social-media-marketing-in-a-new-era-of-buyers-with-alyssa-cox/.
