Mitul Chandrani was promoted to vice president of marketing at Mission Critical Electronics (MCE). Chandrani assumed his new role March 1.
Chandrani previously was MCE’s director of marketing. With the promotion, he will oversee marketing for all MCE’s subsidiary brands.
MCE stated Chandrani will be responsible for defining and executing marketing strategy by providing direction for brand-level marketing strategies.
“He and his team will streamline and standardize our marketing activities across the MCE portfolio of brands,” MCE stated, “to ensure that we remain true to our strong brands but within a consistent MCE style. In addition, Mitul and his team will ensure that people, culture, processes and systems all support MCE’s global strategy and performance expectations.”
Chandrani has an MBA in marketing, a post-graduate certificate in International Marketing and a bachelor’s degree in Civil Engineering. He has been with Xantrex since 2007.
