Brown & Brown’s Shawn Moran will lead two workshops on F&I products at the RVDA Convention/Expo.
The convention/expo will take place Nov. 6-10, 2023, at Paris Las Vegas.
Moran, the director of F&I RV training—BBDS, Brown & Brown Insurance, first will lead “F&I Essential Menu Tool Kit 101” from 8:15-9:15 a.m. Nov. 7.
During the session, he will explore the essentials of interviewing a customer properly and when up-front closing is necessary versus a day of delivery closing. Moran will look at setting up a simple menu structure to convey your interview and offer varied repayment options vs. varied product options with the same repayment option.
During the workshop, attendees will learn:
- More product-driven and aimed interviewing skills
- Menuing 100% of consumers, 100% of the time
- The value of higher protection plan sales and higher profits
The second session, titled “Why is Roadside Your Most Essential Protection Plan You Offer?” will be from 10:15-11:15 a.m. Nov. 9.
During the session, Moran will deep dive into the trusty campers most assisting protection plan (Roadside). Through video, sample scenarios, and the most used benefits of the roadside plan (24-hour RV Tech support by phone, mobile tire dispatch without a spare, medical return your coach home benefit and much more), attendees will learn how dealerships can assure a comfortable camping trip for consumers throughout the U.S. and Canada.
During the workshop, attendees will learn:
- Customer retention skills
- Relieve tech services calls from your service department
- Increase F&I profitability
- How to stand out from your competition through service protection benefits
