The National Association of RV Parks and Campgrounds (ARVC) released its 2022 Generational Campground Report to provide a glimpse inside recent camping trends.
The report, prepared by Readex Research, includes data for the outdoor hospitality industry and reports on what campers want from a camping experience. More than 90% of the 25 million Americans who camped last year say they are going to camp the same amount or more in 2023, ARVC said.
RMS North America Senior Marketing Director Adelle Rodriguez said the campground industry is strong.
“We have seen time and time again our campground partners are incredibly resilient,” Rodriguez said. “Throughout a pandemic and now on the cusp of a potential recession, we are reminded how steady campgrounds are and how they continue growing and seeing success in all economic states. At RMS, our goal is to support these businesses by equipping them with actionable insights that drive that growth and position them for greater success regardless of what the future might hold.”
ARVC said the report’s purpose is to provide a profile of different generations camping, RVing, and “glamping” preferences. Information on electric vehicles is also included.
Click here to access the report.
