The all-new GoRVing.com website is the latest update in a year marked with changes for the Go RVing team. On the heels of a brand-new partnership with a new creative agency and a new campaign launch, GoRVing.com underwent a complete overhaul, the group said.
The new site provides a visually engaging platform to showcase its rich and inspirational stories, told by real RVers in their own words. Consumers can explore the range and diversity of RV models and uses and access the stories and expert advice that demonstrate how RVing can enhance the activities about which consumers are already passionate. The new platform also makes it easier for RVers to find resources from real RVers to help them get started.
The site was designed with an emphasis on the path to purchase mindset consumers experience from discovery, consideration and action and the navigation mirrors this mindset and behavior flow.
Go RVing highlighted six new features on the website:
- CONTENT JOURNEYS
In addition to more engaging content, Go RVing said the visual design of the site is laid out to mirror aspects of the travel and camping experiences. An interactive compass on the homepage moves with navigation and stories are told and laid out to look like journey points on a map. RV activity and benefits are categorized more clearly on the new site, pushing users to the type of information that they are most interested in seeing. All of the video stories and blog articles have been tagged to align with targeted interest categories.
- FIND MY RV QUIZ
One feature designed to be interactive is the find my RV quiz to help visitors get a sense of the type of RV that meets their needs. The quiz asks for the user to select the kinds of amenities they would want to have, if they are towing or driving, how many people they are traveling with, and the level of comfort desired.
- COMPARE RVs
The compare RVs tool allows consumers to compare different types of RVs side by side to find what might be the best fit for their lifestyle. The comparison tool includes information about occupancy capacity, levels of comfort, ease of driving and parking, storage options, and the average costs of the particular RV type.
- TESTIMONIALS
In the vein of authenticity, Go RVing said the website has increased the number of testimonials across the site from RVers in their own words about the benefits and joy that RVing has brough into their life. The Go RVing team pulled testimonials from families, pet lovers, outdoor enthusiasts, professional athletes, and adventurers.
- LOOK INSIDE
Go RVing has created generic RV models that are intended to be representative an overall type of RV that can educate consumers on the differences and allow them to see what the interior and lay out could look like. RVIA members provided hundreds of exterior and interior RV shots that allowed the team to develop accurate external renderings of RV models and provide a peak behind the curtain of RV interiors.
This interactive look inside appears on several pages throughout the site.
- RV AND PRODUCT SEARCH
Once new RVers have settled on the type of unit that they want to buy, they may not know where to begin when it comes to searching for the manufacturers of a particular type. Consumers now can search by a particular type of RV, such as travel trailer, and be served a list of all the manufacturers who make that RV from the RVIA’s member database.
