Octane, a financial technology company for major recreational and equipment purchases, announced four leadership appointments to support its growth in powersports and outdoor power equipment and drive its expansion into the RV and marine markets.
Octane’s digital lending platform enables dealers to submit one consumer credit application to multiple lenders in Octane’s network and receive an instant financing decision.
In preparation for the company’s entrance into the RV and marine markets later this year, Octane made two key leadership appointments: Joe Butvin as vice president of new verticals and Josh Norton as national sales manager of new verticals.
Butvin invented two patented financial services products during his tenure at Alliance Data Card Services and joined Octane from Klarna, where he was head of enterprise sales. In his new role, Butvin is responsible for taking Octane into new verticals, beginning with RV and marine. He will work to establish entry strategies, then build teams to deliver successful launches.
Norton successfully grew Octane’s market share on the West Coast of the United States as regional sales manager of powersports. He previously held sales leadership roles at Chase, Yamaha Motor Finance and Exeter Finance. In his new role, Norton is responsible for developing and implementing sales strategies for the RV and marine markets, leading a nationwide sales team and building long-term client relationships.
The company appointed Stacey Pray as director of consumer business development, which the company hopes will build on momentum provided by Octane’s investment in consumer products that support its dealer and OEM partners. These tools include Octane Prequal, an ecommerce tool that instantly prequalifies consumers without impacting their credit and drives incremental business.
Pray held senior positions at Ally and AppOne before joining Octane. In her new role, Pray will lead dealer development for Octane’s consumer products, build the company’s consumer go-to-market strategy alongside dealer and OEM partners, and strengthen the ongoing implementation of Octane Prequal.
To support Octane’s recent entrance into the trailer market and forthcoming entrance into the tractor market, Octane appointed Justin “Jay” DuPrey as national sales manager outdoor power equipment. Before joining Octane in 2017 as national sales manager powersports, DuPrey held roles at Coleman Powersports, ADS Inc. / MAR-VEL Int., and the U.S. Navy. In his new role, DuPrey will lead business development and regional sales teams; drive market share in trailer, tractor, and zero-turn mower verticals; and leverage dealer feedback to strengthen Octane’s outdoor power equipment programs and products.
Mark Davidson, company chief revenue officer, said the appointments created the right team to bring the company’s digital buying experience to RV and marine markets.
“I am thrilled we were able to both attract and promote such strong leaders,” Davidson said. “Their knowledge, expertise, and creativity will help us continue to rapidly grow our business while driving incremental, qualified buyers for our dealer and OEM partners, and fueling our customers’ lifestyles.”
