Optronics International, a manufacturer of vehicle harnesses, electronic control systems and LED lighting for the global transportation industry, kicked off its 50th anniversary celebration by announcing it will be moving its North American headquarters into a new 200,000-square-foot facility on a 17-acre campus.
Accompanying the announcement was the introduction of a new 50th anniversary logo and a newly revised corporate website. Details of the new facility, logo, website and other related developments will be presented to the industry at Optronics’ booth, number 5191, during NTEA Work Truck Week 2022, March 8–11.
Brett Johnson, president and CEO of Optronics, said the 50 year milestone is a notable achievement.
“I am happy and proud to say that Optronics has enjoyed five decades of continuous growth throughout a myriad of economic cycles,” Johnson said, noting the past few years have also brought supply chain challenges for Optronics.
Johnson called the last decade pivotal for the company. He said the company altered the competitive landscape in the commercial vehicle lighting and harness business, disrupting the status quo.
“Our 2020 acquisition of USA Harness, alone, made Optronics one of only a few manufacturers capable of fully serving the light-, medium- and heavy-duty commercial vehicle industry with both lighting and harness technologies,” Johnson said. “This is just the beginning of the sea change that is to come.”
With 700 staff members worldwide, Optronics will ultimately consolidate its three current Oklahoma-based operations into the new Tulsa facility. Additionally, the company will maintain its Goshen, Indiana, location and its USA Harness manufacturing plant in Winnsboro, Texas. The Tulsa campus will serve as the company’s corporate headquarters, as well as a research and development lab, assembly plant and distribution hub, and will allow Optronics to immediately expand to accommodate rapid growth.
Considering the anniversary, Optronics is highlighting its updated web presence and the introduction of a revised Optronics USA Harness logo, which includes a representation of the company’s signature Glo-Light lamp. Through the remainder of 2022, the logo will also include a “50 years” designation.
The website includes more than 500 recently added items, including Optronics’ “Smoke Series” lamps, new trilingual packaging, and a variety of multi-function lamps, DOT utility lamps and white LED lamp products. Optronics also has several new lighting solutions under development.
“Although we try to do it in every interaction, all of us at Optronics would like to offer our deepest and most sincere thanks to our customers,” Johnson said. “Not only have they made our first 50 years possible; they have made each of them a resounding success.”
Optronics products are available in the U.S. and Canada through more than 30,000 distribution locations.
