Pete Pennington

Pete Pennington came to Garnet Instruments in 2012, fresh off a professional PGA career of running courses and teaching players. With a merchandising, marketing and public relations background in the golf industry, Pennington quickly climbed the ladder from his initial Garnet position filling orders.

“The day I started, I had no idea what these products did or about the industry,” Pennington said. “I took that ball and ran with it, building up the service program.” He eventually learned the technical side after visiting customers out in the field. Today, Pennington is Garnet’s U.S. operations manager. Additionally, at 2020’s start, he began handling all sales, service and marketing.

“My job is to collect industry feedback and customer feedback and explain the needs of each market,” Pennington said. “It is not so much sales as finding the solution. I go see customers so I can understand their business, what they are building, who they are, and fit them with the right products. I really do not do sales, I do a glorified service.”

Pennington is most proud of Garnet’s customer service, which is intentionally streamlined to put the customer first, “even if their question really does not revolve around our products,” Pennington said. “People call, and they think it is a tank monitoring issue, but it is not. We will point them in the right direction.”