Pleasureland RV Center, Inc. has acquired Coulee Region RV of West Salem, Wisconsin. The deal is expected to close June 1.
“Coulee Region RV, founded in 1990, has always had a great reputation for taking care of their customers,” said Dan Pearson, president of PleasureLand RV. “They’re a really good fit to our family of stores and we look forward to their staff joining our great team of people.”
The West Salem location will carry the full line of Grand Design, Crossroads and Winnebago motorized RVs. In addition to a complete RV repair facility and RV parts and accessory store, the location will feature a NAPA Auto Parts store and RV rentals will also be available.
Pleasureland RV Center, Inc. is family-owned and operated with headquarters in St. Cloud, MN. Founded in 1971, Pleasureland operates RV dealerships in St. Cloud, Ramsey, Brainerd and Long Prairie, Minnesota as well as Sioux Falls, South Dakota. It also operates a Truck Center in St. Cloud and an RV Surplus Store in Brainerd.