Priority One Financial Services recently unveiled a new brand and website.
The new website, found at p1fs.com, provides dealer resources and education, among other services. The site shares testimonials and dealers’ stories of success with Priority One.
“Meet the Priority One of today,” Priority One President Heather Mariscal said. “We are excited to have a brand that clearly articulates the quality, trust, innovation and excellence that our dealers receive in partnership with us.”
In the coming months, Priority One said dealers will see an enhanced dealer resource center, credit application and a suite of other tools alongside it.
“It is only the beginning,” said Nicole Armstrong, Priority One vice president of sales and marketing. “Over the last year, we released new tech and tools for our dealers to offer digital financing from application to delivery. The website is a big milestone in streamlining our identity across those platforms.”
Priority One is a full-service finance company offering finance and insurance solutions for RV and marine dealers.
