Priority RV Network (PRVN) dealer members gathered this week in Henderson, Nevada, for the cooperative’s annual meeting.
Executive Director Nicole Schantz said PRVN rolled out a new strategic direction to its membership as the meeting began. PRVN also will introduce a refreshed brand identity.
Schantz said PRVN is entering a new era in operations. She said the network’s era will be defined by an elevated brand presence, streamlined communication and a renewed focus on the cooperative’s competitive advantage.
“This network has always been about the power of unity,” Schantz said. “Now that key foundational elements are in place, it is time to amplify our strengths—starting with a brand that reflects where we are headed.”
Schantz said that among the new era’s foundations will be dealers and vendors working together to deliver smarter business outcomes and greater consumer confidence and experience. PRVN will use its new identity to tell its story—about the advantages of buying power, strategic growth and shared success—and to expand its competitive advantages.
“This brand refresh is a foundational step in making PRVN a more recognizable, trusted name for RV buyers nationwide,” Schantz said. “Our aim is to reinforce the value of buying from a PRVN dealer—where consumers can expect priority nationwide service, post-purchase perks, and a commitment to customer care that extends far beyond the sale.”
The new identity includes a “modern, timeless and professional style,” Schantz said, reinforcing PRVN’s growing national presence. The updated logo features navy and deep red, symbolizing confidence, trust and strength.
Schantz said PRVN was excited to launch the logo, but the introduction was only the beginning of the network’s changes.
“As with any brand refresh, it will take time to fully roll out,” she said. “Over the coming months, members and partners can expect to see updates across our website, marketing materials and signage. We are proud of this modern evolution, and we are committed to ensuring it is implemented thoughtfully and with purpose.”
