Priority RV Network (PRVN) is posting a record number of dealership locations, rebates and profits, according to PRVN President Mike Regan.
“We were nervous in March of 2020 when the Nevada Governor postponed our April annual meeting in Las Vegas. Plus, we thought business might slow down,” said Regan. “We had our first annual meeting since 2019, about two weeks ago. We had record attendance from both our dealers and our supplier partners. So many supplier partners came, we had to open another wing of the meeting area to accommodate them.”
Business has been strong, resulting in 5 million dollars in rebate monies returned to its members at the 2021 RVDA meeting, and millions of dollars more two weeks ago at the annual meeting, PRVN said.
“During the pandemic, we had supplier partner webinars to introduce new people, programs, and ideas to boost the bottom line,” said PRVN’s Executive Director Corey Ruzicka. “We have even had supplier partners and dealers who we signed up in the last three years over the internet that we did not see in person until two weeks ago. They were happy to present their services and products and sign up our dealers.”
Since 2008-2011, PRVN’s revenues have grown about 2,750%, providing unbelievable returns on investment, PRVN said.
“I don’t know a stock on Wall Street in the past 10 years that has a better ROI than a PRVN membership,” said Ruzicka. “The return each year has been incredible.”
Regan said the group has grown to more than 40 supplier partners from just two in 1998, including some who got their start in the RV industry through PRVN.
“Since 2000, we have been the launching pad for suppliers who are now staples in the industry. From their success with us, they have grown to bring more dealers into their portfolio,” said Regan.
Priority has added new dealers and some PRVN dealerships have sold to other parties.
“It is an impressive list of new dealers in the past three years. Windish in Colorado, Curtis and Beaver Coach Sales in Oregon, Specialty in Ohio, Collier in Illinois,” said Regan. “And, we have had members such as Campers Inn, Great American, and Wilkins expand their dealer groups by purchasing independent dealer locations or building additional new facilities.”
PRVN offers customers emergency front-of-the-line service to customers when they are more than 100 miles away from home and traveling.
“During the pandemic, we had thousands of first-time, new and pre-owned RV buyers. With our emergency front-of-the-line service, it provides worry-free camping for our customers,” Ruzicka said.
Priority RV Network began in 1996 when a few dealers formed the buying group. It has grown from about 15 dealer locations to a record 140 locations this year. PRVN is a dealer co-operative with seven dealer board members.
