RMS North America, a cloud-based reservation and property management systems supplier, released its annual State of the Industry Report. The report examines millennials and Gen Z campers, offering insight into their camping behaviors and preferences.
The supplier conducted independent research on campers ages 18-41 to collect the findings.
According to the report, millennials and Gen Z relate highly to technology. With millennials now making up the largest segment of campers and more Gen Zs camping every year, RMS said their technology preferences will strongly shape the industry.
“The younger generations of outdoor enthusiasts will significantly impact the future of camping and RVing, as well as the development and operation of these outdoor properties,” said Frederic Dominioni, chief revenue officer, RMS North America. “As an industry, we have withstood many shifts in the last three years; however, we now find ourselves at an exciting turning point.”
Of those surveyed, 85% of respondents indicated they want more technology at campgrounds. However, respondents suggested limits on technology’s addition, with many citing a preference for unplugging from technology as they are outdoors.
“Overall, our research suggests a strong desire for more technology in camping, but within certain limits,” Dominioni said. “For campground and RV park owners, this means walking a line between offering modern conveniences and efficiency while preserving the nature-centered experience. At RMS, this means we are tasked with equipping our industry partners with the tools they need to succeed – but in a way that takes campers’ individuality into consideration.”
Millennials and Gen Z campers take a tech-centered approach to booking a campsite and communicating with staff. Booking a reservation on the campground website is the most popular method (63%).
Beyond generational technology use, the RMS 2023 State of the Industry Report details the most popular type of camping, the estimated frequency of future camping and factors that influence campsite bookings.
“It is time to mobilize a new generation of campers and RVers, learn to provide more personalized, digital-first experiences while maintaining the same ‘Great Outdoors’ sentiment people yearn for,” Dominioni said.
To access the full 2023 RMS America report, click here.
