After another quarter of depressed retail sales, Rev Group President and CEO Mark Skonieczny said he is looking toward upcoming RV shows to get a glimpse of consumer activity.
Skonieczny said he is looking to the America’s Largest RV Show in Hershey and Elkhart Extravaganza events to “provide insight into customer and dealer sentiment and the interactions and feedback are expected to provide an early read on calendar year 2025 demand.”
The January RV SuperShow in Tampa, Florida, will be the next event where Rev Group can gain customer insight.
“Until we gain greater clarity on end market demand,” Skonieczny said, “we will continue to work closely with our dealers to focus on production of units that align with consumer preferences, while we aggressively address our cost structure.”
With dealers managing lower inventory levels, Rev Group managed costs through wholesale facility shutdowns.
Rev Group Chief Financial Officer Amy Campbell said fiscal third-quarter sales were lower than the company’s expectations because of dealer hesitancy to replenish inventory and deferring 2025 orders in certain categories.
Campbell said, “The decremental margin on lot sales of 14% year-over-year and 9% sequentially, demonstrates the RV team’s efforts to aggressively contain costs and manage through this difficult period of customer demand.”
The company anticipates flat earnings and margins in the fourth quarter.
“Given the current level of retail demand, dealer reluctance to restock channel inventory and uncertainty surrounding interest rates,” Campbell said, “we expect fourth-quarter sales, earnings and margin to be sequentially about flat.”
