Technology provider Rollick launched its first digital retailing solution in the powersports market, a platform the company stated is in the process of joining the RV and marine industries.
RollickDR is geared toward “transforming” how dealers and manufacturers engage with consumers online. The company’s solution features an online deal creator that allows consumers to start a deal in a virtual setting, while providing the dealers and OEM with needed data to determine the customer’s purchase intent.
“A dealer or manufacturer website is the most important marketing tool to engage buyers,” Rollick CEO Bernie Brenner said. “Our digital retailing solution provides a consolidated tool to help consumers gather detailed transaction information about a potential purchase and when ready, provide all of the researched information to the dealer. Our pilot dealers have experienced increases in lead volume, lead quality and most importantly, customer satisfaction with the experience at the dealership.”
The initial RollickDR release features a deal creator widget embedded on the dealer website showroom and inventory listings, providing shoppers with engagement tools such as:
- A proprietary Special Offers engine that finds incentives and benefits for members of Rollick’s exclusive partner network, which includes Sam’s Club, AAA, Progressive Insurance and employees from over 2,000 employer groups
- A pre-qualification tool that determines a consumer’s ability to obtain financing from the dealer
- A trade-in value estimator that leverages Rollick’s partnership with NADAguides
- Appointment scheduling with a dealer sales rep through Rollick’s concierge system
- A payment calculator to guide consumers as to what their monthly payment may be by easily adjusting their term and down payment
Rollick stated dealers using the platform are seeing a 5 percent to 10 percent increase in overall lead volume, with almost 40 percent of consumers entering the digital retailing experience engaging with a pre-qualification.
