Rollick, a marketing technology services provider, added seven new manufacturer customers to its Aimbase platform in 2023.
Aimbase is Rollick’s flagship product helping outdoor recreation manufacturers and dealers generate and seize customer engagement, optimize lead response, drive sales and measure satisfaction.
Rollick’s latest Aimbase upgrade enables manufacturers to responsively trigger new messages or amend existing nurture streams based on the consumer’s online journey. More specifically, manufacturers can tailor communication and marketing efforts based on a consumer’s specific interests and actions, such as the pages they are visiting on their website or clicks observed within an existing Aimbase nurture stream.
Rollick said the new feature enables manufacturers to engage with consumers more precisely.
Among the new customers joining Aimbase are powersports companies Landmaster and MadJax and industrial equipment manufacturers Kioti, MAXX-D, Yanmar and Giant Loaders.
Jason Nierman, Rollick co-founder and chief revenue officer, said the company was excited to welcome the new customers.
“Their decision to choose Rollick as their marketing technology partner is a testament to the effectiveness of our solutions in driving customer engagement and sales growth,” Nierman said. “We are particularly pleased to expand into the outdoor power equipment industry, demonstrating our ability to serve a wider range of industries. The team is working hard to add more customers and deepen our relationships with existing customers before the year’s close.”
