Rollick now offers integration with 700Credit, a leading credit report, compliance and soft pull product provider. The integration enables consumers to prequalify for dealer financing via their 700Credit relationship while using the Rollick-powered digital retailing tool on dealer and GoRollick Marketplace websites.
Known as RollickDR, the lead generation tool adds deeper buyer context, speed and efficiency to the sales process, Rollick said.
700Credit works with more than 3,500 dealers in the recreation category. Many dealers overlap with Rollick’s network.
“We are excited to provide this integration so that dealers can now enhance the power of the RollickDR tool,” said Ken Hill, managing director of 700Credit. “Dealers will appreciate the seamless experience we have created, and potential buyers will quickly understand if they qualify for dealer financing and receive a more accurate payment estimate earlier in the sales process that is based on their actual Fico credit score. Dealers also benefit by being able to view the consumer’s Fico score and credit report at the top of the sales funnel.”
In addition to finance prequalification, RollickDR includes several other modules designed to engage shoppers. Other modules include the ability to view special offers and available incentives, reserve a unit with a deposit via Rollick’s embedded payment partners such as Kenect, estimate a trade-in value, schedule an appointment, estimate monthly payments and request a price quote.
“With more than 20% of Rollick dealer clients already using 700Credit, we are happy to make it simple for them to get more use out of their prequalification partner via our integration,” said Jason Nierman, co-founder and chief revenue officer of Rollick. “This is part of an overall effort to streamline and improve the buying experience for everyone — with the dealer as the centerpiece.”
700Credit’s consumer prequalification is a web-based lead generation solution that does not require a consumer’s Social Security number or date of birth and has no effect on their credit file.
