Late last month, RV Industry Association President Craig Kirby addressed members of the Caravan Association of Australia during their 2020 Online Conference & Trade Marketplace. The virtual event featured a series of short live and pre-recorded informational sessions developed for industry professionals.
Kirby took the time to update the Australian market on the current state of the U.S. RV market and the whirlwind experience the industry has gone through from the outset of the COVID crisis in America to the current sales and domestic travel boom. Kirby’s speech touched on the collaborative industry effort to ensure RV and related businesses were recognized as essential, as well as the current run of positive media the American RV industry is seeing and the exciting launch of the new Go On A Real Vacation ads from our all-industry marketing campaign, Go RVing.
The event was a great opportunity for the Australian market to get an inside look and learn how the U.S. RV industry, from manufacturers to dealers and campgrounds, has holistically managed the crisis and turned a challenging industry environment into exciting opportunities for industry growth.
