RV Retailer, an RV dealership group, has joined the GoRollick Dealer Network provided by Rollick, a relationship technology provider for the marine, powersports and RV industries.
RV Retailer boasts an inventory of over 10,000 towables and motorhomes across the nation.
Bernie Brenner, Rollick CEO, said RV Retailer is on the cutting edge of marketing and technology for the RV industry.
“Adding all current and future stores is a huge validation to the value of Rollick as a customer acquisition platform,” Brenner said. “We are also excited that this partnership allows us to provide more recreational vehicle choices to the members of our exclusive partner network like Sam’s Club, AAA, the U.S. military and customers of our finance and insurance partners.”
As part of this partnership, Rollick will create a national Airstream marketing program. The program is set to include a digital showroom with content and contextual advertising on GoRollick’s network of marketplaces, as well as placements within partners’ member marketing campaigns. All GoRollick members that purchase an RV through the program will receive RV Retailer’s RV Complete VIP membership program with 24/7 roadside technical assistance and an array of other benefits to make RV ownership more convenient for the first-time and veteran buyer.
Famous Rhodes, RV Retailer chief marketing and technical officer, said recent acquisitions provided 22 locations, such as Explore USA and Blue Dog RV, that were already using Rollick.
“We realized we want every one of our stores to benefit from the connection to Rollick affinity network members who are ready to make a purchase,” Rhodes said.
In addition to RV Retailer joining the GoRollick Dealer Network, the company has incorporated Rollick’s new digital retailing widget, RollickDR, onto its Explore USA and Blue Dog RV store websites. The company will trial the functionality as part of its new dealer website platform later this year. RollickDR allows dealers to more deeply engage website shoppers to create better quality leads that close up to 50% higher than traditional “form” leads.
“RV Retailer is a data-driven and technology-focused pioneer in the RV industry,” Brenner said, “with a mission to continuously improve the customer experience, both in sales and in service.”
Jeff Rutherford, RVIA chair and Airxcel president and CEO, said the RV industry is projected to continue making double-digit growth rates into mid-2022. He cited this is in part due to low inventories, strong consumer finances, and a growing outdoor lifestyle segment of the American population.
“Thanks to the RV manufacturers and suppliers,” Rutherford said, “more consumers than ever before will be able to take advantage of all of the benefits of owning an RV.”
