RV Trader and RVDA will co-host a webinar this month to delve into RV Trader’s 2023 Consumer Trends Report.
The free webinar is at 2 p.m. July 20. To register, click here.
RV Trader Chief Sales Officer, Paige Bouma will examine consumer behaviors driving the 2023market. Bouma also will release exclusive data collected during the second quarter of this year.
RVDA President Phil Ingrassia said, “This a great opportunity for dealers and their employees to see what’s driving consumer buying decisions right now.”
Bouma will help dealers understand how to use the report’s data to drive sales through the rest of the selling season. Webinar topics will include:
- Data-backed marketplace trends around top consumer searches, consumer personas, and more.
- Key insights on RV buyers’ most valuable research tool and which seasons ranked highest for RV purchases.
- Consumers’ biggest pain points, and how to tackle them in your dealership.
- The buying demographic who has seen the most growth year to date.
RVDA endorses Trader Interactive’s RV Industry Data Program, available through Statistical Surveys. Trader Interactive is the parent company of Statistical Surveys and RV Trader.
“RV Trader’s position as a leading consumer-facing website,” Ingrassia said, “combined with powerful Statistical Surveys retail data gives Paige unique insights into the RV market.”
RV Trader will be conducting workshops at the upcoming RV Dealers Convention/Expo in November.
