Online marketplace RV Trader is tackling a spike in digital retailing trends with a new campaign that helps customers virtually purchase RVs.
The free resources available to consumers are being released are in response to increased popularity in RV Trader’s marketplace tools. Features such as Live Chat, SMS and Request a Video Chat improved the virtual shopping experience, the company stated, helping dealers connect quickly with interested buyers.
“Traffic on our website was up 153 percent in 2020 as compared to 2019,” RV Trader VP of Audience Growth Simon Heseltine said. “We have experienced the expansion of digital sales first-hand, and our new campaign aims to help consumers navigate the world of virtual buying.”
The new resources include a detailed RV Buyer’s Guide, which highlights common steps customers take when purchasing a unit, along with a buying cheat sheet and infographic covering different RV types.
Users can access an on-demand RV buying webinar with industry experts, in addition to an upcoming Facebook Live Q&A taking place at 1 p.m. EST March 18, where RV Trader staff will answer consumers’ questions.
“In early 2020, research showed that 75 percent of people do extensive research online before taking action to connect with a seller,” RV Trader stated. “This trend only increased during the rest of 2020, out of both necessity and convenience.”
The company noted consumers no longer are buying only small items online, but also making major purchases on mobile devices. RV Trader’s new campaign aims to “empower consumers with the knowledge they need to feel confident in navigating the modern buying process.”
“We have recognized the uptick in digital and contactless shopping due to COVID-19 and modern consumer preferences,” company VP of Digital Retailing Troy Snyder said. “We wanted to help our consumers easily navigate through that process when it involves buying investment items digitally, like an RV. We have put together a comprehensive selection of resources to empower our customers to take charge of their digital shopping experience to find the perfect RV for them.”
Those interested in accessing RV Trader’s virtual buying resources can do so here.
